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Asian Paints Ltd
Background
Asian Paints is one of the leading paints and decorative company from India which has now got presence in a series of emerging countries and advanced economies. The company has an annual turnover of Rs 12500 crore, and hardly gets affected by the economic cycles in the various parts of the world.

Highlights
Report Facts for FY 13
Sales Revenues: Rs 12488.1 crore
PBT: Rs 1655.2 crore
PAT: Rs 1113.9 crore
Website: http://www.asianpaints.com/
Business Line: Paints and Decorative business

Striking features of the report
A well knit colorfull cover design, representing the company’s very nature of business of decorating the walls, together with a theme of “Changing the Look, Transforming the Outlook”. The cover design of the annual report gives a facelift to same and conveys the message of continuous evolution, which the company takes up to sustain its revenue and profitability growth. This time, the annual report theme justifies the change in company’s corporate symbol, and the transformation it has taken up subsequent to same, to bring the changes in company, and transform to the changing requirements. The company has given an impressive idea and description to relate its theme in the subsequent pages.

The company’s index is highly colourful in blocks, like all the first few pages of the company. The company’s chairman letter summarises all key developments of year apart from its financial highlights. The company also gives 10 years financial comparison, in a table. Apart from same, it has given an idea about its financial performance with key graphs for past three years. The report carries a simplified version of summary of company’s performance and outlook from the chairman’s desk. However, the MDA is highly descriptive, which explains all the business segments of company. In the process, the company has missed out on giving any account of financial performance in MDA, and even the industry review, or macro-economic review of global and Indian economy is not there. In other words, the MDA is not as per Clause 49. However, the company has kept the annual report’s size to an appropriate 156 pages, and yet manages to include “Business Responsibility Statement” in same.
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