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Godrej Consumer Products Ltd
Background
Godrej Consumer Products is a FMCG company, having global footprints, to cater in the FMCG sector, with established products and brands across hair care, skin care, air care, home care, personal wash and home care business lines. The company’s products across these lines are leading branded names across various segments, and the company has been expanding in size by using inorganic opportunities and diversifying its product lines over the past decade. The company hails from Adi Godrej group, who is also having interests in real estate and office furniture business.

Highlights
Godrej Consumer Products Ltd
Report Facts
Sales Turnover: Rs 6615 crore
EBIDTA: Rs 982 crore
Net Worth: Rs 3313 crore
PAT: Rs 845 crore
Business Lines: FMCG
Website: http://www.godrejcp.com/

Striking features of the report
The annual report has an eye-catching theme of “Lepfrog,” with an impressive bullet point explanation on the fact that the company has managed a CAGR of 42% in past five years in sales, apart from 38% CAGR in same period of net profits and an impressive eight times jump in market capitalisation of stock. The theme amplification carries the results of all the efforts of the “Project Leapfrog” initiated five years back by the management to draw a road map for the five years. The theme amplification carries all the inorganic efforts and the diversification undertaken for the same, and the final impact of same as on date, five years later.
In FY 13, unlike the earlier years, the annual report carries three key executive messages, including those by the Chairman, another by the MD, and yet another by the MD designate. To avoid a plain reading in similar fashion, the message by MD designate is in Q&A format. The chairman message tries to cover the theme, touch the status of economy, industry and the standing of the company. Even the MD message highlights the strategies which the company is working out, to sustain company’s growth. The MDA is exhaustive, and carries a view on all product lines of company. The size of annual report is readable and not bulky. All major product lines and products and brands have been covered.
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