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Dabur India Ltd
Background
Dabur India Ltd is one of the leading FMCG companies in India, which has got a portfolio of ayurvedic and natural care products, apart from hair care, oral care, skin care, home care and food products. The company has also got a presence in some of the middle-east countries, north and west Africa, neighbouring Asian countries, apart from US and UAE.

Highlights
Sales Turnover: Rs 6146 crore
EBIDTA: Rs 1124 crore
PAT: Rs 763 crore
Net worth: 2124 crore
Business Lines: FMCG
Website: http://www.dabur.com/


Striking features of the report
Dabur India Ltd has an impressive theme, pointing towards the company’s penetration in rural markets in India, to sustain its growth. This is striking, considering the rural habitation of population is close to 70% of aggregate population of country, and holds the key to growth for any FMCG company. The company has given due importance in its theme pages narratives, to highlight the due importance it has been taking a due cognizance of the same. The company leverages the Annual Report well for brand positioning for its various new launches and other best selling models in all its SBUs, which have been recently re-classified into consumer care, international business, foods segment and others. The company’s Annual Report carries simplified index followed by useful corporate information. The Financial highlights of the company are well showcased in an effective manner. Apart from same, it has given a 10 years report card of financial performance and ratios in tabular form.
The company’s chairman message and MDA of company do not discuss the same issues at two places separately, and company has taken due care to highlight only the new strategies and initiatives taken up during the the financial year in chairman’s message.
The company’s MDA gives an analysis of all SBU’s, giving a clear idea of all the products falling under the each of the SBU and the revenues derived from same, apart from key geographies. The MDA also gives financial performance and key highlights of the required ratios. The company also makes a reference to some of the risks it may be exposed to, like its peers in the FMCG sector. It has also taken the initiative to publish its “Business Responsibility Statement” within the annual report.
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